Bizbuzz Magazine Cover Story

Bizbuzz Magazine Female Entrepreneur Cover Story
October 2018 What makes your business successful? My authenticity has been fundamental to my entrepreneurial success. It is challenging to stand out in a crowded marketplace. Branding is a powerful currency especially now as we’ve moved into a digital era, so building brand equity is crucial. Both StyleSociety and Haute Edit have been created from a profoundly instinctual space, and both are genuinely reflective of my unique aesthetic. My clients immediately identify and resonate with this. Retaining integrity and remaining authentic to my brand soul and story has worked well for me.